Partner Enablement in a Virtual World

Last month I wrote about how Channel Sales will change in what many are calling the new normal. And like people who progresses through the 7 stages of grief after a loss, so too is our industry progressing through the loss of “the way things were” and learning to accept and adapt. The real indicator … Continued

Channel Sales in the New Normal

This week we start to see easing of coronavirus restrictions with pubs and clubs joining cafes and restaurants in allowing patrons back in to dine. That means we’re not far away from being able to meet with our partners and customers in person again. But just because we can, that doesn’t mean we will. While … Continued

Results of COVID-19 Impact Study

In late April, Channel Dynamics contributed to a global channel survey, coordinated by our US based alliance partner – The Channel Company, by interviewing local Solution Providers/MSPs to get their insights from an ANZ perspective. The aim of the survey was to talk to customer facing solution providers of all sizes to see how COVID-19 … Continued

Is Your Partner Program Working For You?

If you are a vendor, you probably have a partner program to manage your partners. What’s interesting though is how many vendors talk about how much the industry and partners have changed over the last few years, and yet they continue to manage those partners using an outdated program design created 20 years ago. What … Continued

Building Alliances That Actually Work

When vendors talk to us about channels, they typically mean resellers, MSPs, distributors, integrators, consultants, and occasionally agents. But every once in a while, a vendor asks us about building an Alliance channel, or making their existing Alliances work. What makes Alliance partners more difficult than a traditional channel, is that they typically don’t make … Continued

Top Ten Articles from 2019

2019 has been a very interesting year for the channel and the IT industry… channel sales has developed and transformed, the partner ecosystem became more more complex, 5G started to make its presence felt, and we said farewell to a much loved and respected friend and colleague, Alex Lopez. We have compiled a list below … Continued

Channel and Sales Skills Workshops

This year we introduced Three NEW Channel Skills Courses around Channel Management, Presentation Skills and Negotiation. These two-day public workshops have been a great success and are proving valuable to those new to the channel and more experienced channel members. They all have limited numbers with a maximum of 8-10 people, providing an intimate learning … Continued

A Look Back at the Last 15 Years

This month marks the 15th anniversary of Channel Dynamics. When we started this business in 2004, we didn’t realise how radically the channel would change over that time, nor how much we would have to adapt to remain relevant to our clients. As the industry has matured, so too has the need for vendors, distributors … Continued

Channel Legends Come Out to Play

To celebrate our 15 year anniversary, we had a party at the Poolside restaurant above the iconic Andrew (Boy) Charlton Pool. Located on the fringe of the Royal Botanic Gardens. The venue has a prime position with the leafy precinct of Mrs Macquarie’s Point on one side and Woolloomooloo Bay on the other. CRN were … Continued

Channel Legends look back 15 years

To coincide with our anniversary, CRN hosted all-star panel of Channel Chiefs, to look back at what has changed over 15 years and what might come next. The line-up included Phil Cameron, Paul Harapin, Leo Lynch, Steve Martin, Karen Drewitt, Tasha Soltonovich and Ronnie Altit, and the directors of Channel Dynamics. Moderated by the enigmatic … Continued