An Open Course For New & Experienced Channel Professionals

Dynamic Channel Negotiation is a public course that is open to any channel sales professional, from the technology industry, who wants to enhance their ability to negotiate better sales outcomes, with partners and customers, while building and maintaining a long term relationships.

Program Outcomes

This two-day program provides attendees with the skill set to:

  • Negotiate Win/Win outcomes with customers and business partners
  • Protect your price and maximising your margin
  • Reading the other party’s strategy and adjusting your style accordingly
  • Adopt a greater range of strategic approaches to suit the situation
  • Dealing with tough negotiators

Who should attend?

All channel sales professionals from the technology industry are welcome. This workshop caters for vendor sales channel or sales people who need to negotiate with distributors/partners, distributor reps who need to negotiate with vendors/partners, and MSPs account managers who need to negotiate with suppliers and end-user customers.

Topics covered

  • Digital video analysis of personal presentation style
  • Setting the scene before the negotiation to maximise your chances of success
  • Leveraging the Principles of Persuasion to strengthen your negotiating position
  • Adopting different negotiation styles – appeasing, collaborative and/or competitive – to suit the situation
  • Protecting and maximising your price, revenue and margin
  • Framing offers in a way that is most likely to get accepted
  • Identify and build position models around key issues
  • Negotiate in a hierarchy of concessions
  • Setting negotiation goals and building power through alternative outcomes

Course Details:

Class Size: 12 people (maximum)

Duration: 2 days

Time: 8:30am – 5:00pm

Course Fee: $2,350 + GST

Date: 7-8 March, 2024 (or you can contact us if those dates are not suitable)

Location: Sydney CBD (exact location to be provided closer to workshop date)