Artificial intelligence is changing far more than the way organisations work internally. It’s also changing how customers discover, evaluate and choose the companies they do business with. As buyers increasingly rely on AI to research suppliers and compare options, many of the traditional ways organisations have differentiated themselves are becoming less effective.
This thought-provoking Harvard Business Review article examines what that means for businesses trying to stand out in an AI-driven world. Rather than focusing on the technology itself, it explores how organisations are adapting their strategies to remain visible, relevant and persuasive when AI is increasingly influencing purchasing decisions. It’s a timely read for anyone interested in the future of selling, marketing and customer engagement.
Read full article HERE
