Author: Channel Dynamics

When we’re thinking about marketing, one of the first questions that comes up is “Who are we selling to?” And the answer, eight times out of ten, is a list of demographic, sociographic, psychographic and other ‘aphic’ dimensions that describe an ideal client. This is the ‘customers that look like this’ approach. It’s useful to … Continued

Selling to small businesses is an entirely different animal. It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. So what’s the best way to effectively market to small business owners? In this article, Sydni Craig-Hart from Smart Simple Marketing explains how to align with small business owners’ mindset, appeal to … Continued

Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person … Continued

For all the talk about Moore’s Law and the notion that computing power increases unabated, Jay Baer (founder of Convince & Convert) believes there’s not enough talk about another law he feels has equal importance in marketing and public relations. It’s what he calls the Law of Boundless Brevity. In this article, he explains why the … Continued

Learning how to recruit channel partners is the holy grail of many tech firms across the globe. And why not? Successful channel partner recruitment means developing a revenue engine that’s paid exclusively on performance, is trusted by businesses of all sizes and industry verticals and adapts nimbly to changing economic conditions. But first you have … Continued

In this article, James Taylor, Kingpin’s commercial director, gives B2B marketers his top five tips to boosting your partner recruitment strategy. Read Full Article Here

A business plan is a written document containing the goals of your business, but it’s also a detailed road map to achieve your business goals. To land investors, appeal to customers, retain and attract team members, or even just simply to succeed, this map needs to show methods of attaining goals and place timeframes for … Continued