Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person … Continued
For all the talk about Moore’s Law and the notion that computing power increases unabated, Jay Baer (founder of Convince & Convert) believes there’s not enough talk about another law he feels has equal importance in marketing and public relations. It’s what he calls the Law of Boundless Brevity. In this article, he explains why the … Continued
CompTIA has released its highly anticipated “International State of the Channel” report for 2021. While the research chronicles the impact of last year’s unprecedented events, the findings mainly focus on the future and what’s next for the channel. This year, the report includes an international focus, covering Australia/New Zealand, United States, United Kingdom, Canada, and … Continued
There’s a reason why CompTIA chose “Explore” as the theme for ChannelCon Online this year. The world has changed so much that it’s become critically important to always be searching for new technology innovations and improvements that can help businesses succeed. This year, ChannelCon featured 10+ hours of content to explore, and attracted more than … Continued
Learning how to recruit channel partners is the holy grail of many tech firms across the globe. And why not? Successful channel partner recruitment means developing a revenue engine that’s paid exclusively on performance, is trusted by businesses of all sizes and industry verticals and adapts nimbly to changing economic conditions. But first you have … Continued
In this article, James Taylor, Kingpin’s commercial director, gives B2B marketers his top five tips to boosting your partner recruitment strategy. Read Full Article Here
A business plan is a written document containing the goals of your business, but it’s also a detailed road map to achieve your business goals. To land investors, appeal to customers, retain and attract team members, or even just simply to succeed, this map needs to show methods of attaining goals and place timeframes for … Continued
The last 12 months have brought about many changes, primarily the change from selling in-person to virtual, and this had significant implications for sellers and sales enablement. Sales Mastery, in conjunction with Korn Ferry, has completed their second Buyer Preference Study and have published their results about how effective buyers feel reps are in a … Continued
CompTIA, through their communities, have produced a number of reports, videos and resources recently, focused on helping small and medium MSPs succeed in this current environment. The following are our Top 5 picks. 1. Four Trends to Help MSPs Maximize Business Opportunities in 2021 Four trends that you need to know, based on responses to … Continued
In our Channel Training courses, we talk about how companies evolve through five stages of partnering maturity: Novice – vendor is unsure of partner value Tolerant – there is ad-hoc engagement with partners Reliant – recognition that there is a need for partners to achieve targets Aligned – the vendor’s systems fully support partnering Centric … Continued
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