Chris Kenton, the founder of the organisation SocialRep, recently wrote an article published on LinkedIn about the channel marketing trends tipped for 2015. Based on a larger body of work that Chris is completing, he interviewed a large number of Channel Marketing Executives and Managers to understand what challenges they are facing in growing partner revenue during 2015.
In completing this research Chris has identified 9 trends that emerged repeatedly and built them out into an informative article. This piece highlights important information for Channel Marketing Managers and Channel Partner managers alike as we head into the year, all vying for partner engagement and investment. Read the article in full to obtain some insight on what challenges and obstacles lie ahead for channel marketing and subsequently how to be prepared to deal with them successfully.