Of course, the reseller isn’t dead or even close to passing away. But the so-called new-age reseller is having to evolve, and rapidly. So what is the bottom line to this evolution? According to industry experts the answer is simple: differentiate and grow now or be left behind. It is the only way to stay afloat in a diversifying market.
In this article, Hafizah Osman from ARN talk to a number of industry experts (including Cam Wayland from Channel Dynamics) and explores what is happening to traditional roles and functions during this rapid evolution of the ICT industry.