We’d all like to think we respond well under pressure. That we rise to the occasion. That we handle criticism like the professionals we are. Unfortunately, that’s not always the case for companies in crisis and the humans who run them. That’s why a crisis management strategy is so crucial.
Crisis management is a corporate strategy that aims to help organizations deal with a negative event. This article gathers several crisis communication examples that illustrate basic yet essential principles of this process… what each brand crisis was, how it was handled, and actionable lessons you can use to recreate their successes.