Consulting Room: What Are Your Sales Growth Options?

It may be 50 years old, but the Ansoff Growth matrix is still an “oldie but a goodie” when it comes to partners and/or vendors deciding on the best strategy for sales growth. Developed by Igor Ansoff – a Russian immigrant who went on to become known as the father of strategic management – this simple 2×2 matrix is still a very valuable tool for examining your sales growth options.

In this ARN “Consulting Room” article, Cam Wayland explains the model, and makes recommendations around how resellers can use it as a foundation for sales growth planning.