The pursuit of virtually all businesses is to increase sales and profitability. Companies spend a large portion of their time developing and executing strategies, marketing plans and organisational structures in an effort to achieve these desired increases. This is not only done at a senior management level, but also within sales teams and by individual sales contributors. The analysis on this aspect of the business can sometimes cause an over complication of how best to improve sales and profitability and consequently leave organisations without the results they were hoping for.
Ray Hodge from the Australian Business Solutions Magazine has written an interesting article on what he believes to be one of the fundamental contributors to improving a company’s sales and profitability results. The surprising thing about it is that it is so incredibly simple but interestingly really does make a lot of sense. To Read the article click on the link below: