Along with being a ‘Trusted Advisor’, we often hear about people or organisations being ‘Thought Leaders’. It is the individual thought leaders that help create the perception of an organisation being thought of a thought leader. If you think about it, you usually assign this label to people that you read content from or hear speak at different industry events. So how do you build your profile as a thought leader and in turn help position your organisation as such? Obviously you need to start by documenting your ‘thoughts’. Initially this can seem easy enough but in order for people to actually want to read what you have to say or think, you need to make sure you meet a few key criteria.
This article offers some extremely practical advice for structuring your articles to ensure they are interesting and engaging for the reader. It outlines 6 tips or criteria that you should try to meet when writing a thought leadership piece that will grab your readers attention and hold it. While there are social platforms you can use to post and promote your articles for free, the better the content the better the engagement. It also boosts your chances of having your pieces picked up by industry publications. Make sure you read this article before you put your next thought leadership piece together.
How to Develop Ideas for Thought Leadership Articles That People Want to Read