How to Sell Managed Services to Millennial Decision-Makers

Generational change in corporate culture has never been as dramatic as until present times. In small business environments, these variations are even more visible. Millennials are starting new businesses and revolutionizing old ones. This scenario presents both opportunities and challenges for the IT Industry, as new Young leaders and entrepreneurs become the new decision-makers long for the technology solutions that VARs, MSPs, and other IT professionals can provide.

Kevin Clune, former director of marketing and operations of a Top 500 MSP and current co-founder/editor of MSP Growth Hacks, presents in the following article three values that will further explain the contrast between millennials and their prior directors and ultimately, how to translate this insight into sales.

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