While our focus is of course the channel, nothing happens in the channel without an end user making a decision about what or how they use IT for. Therefore this month we have provided a summary of the recent McKinsey Global IT Survey that looks at the evolving priorities and expectations of IT within the organisation.
A number of the 2013 findings have changed from the previous two years, and this has implications for the vendors and partners alike in how they align their message and value proposition to their target market. For instance “improving effectiveness of business processes” is now the number one priority, whereas in 2012 it was “reducing IT costs” which is now the number 4 priority. Read the full article to see if your strategy, message and sales approach is aligned to what McKinsey has found.