What is Prompt Engineering?

Just as better ingredients can make for a better dinner, better inputs into a generative AI model can make for better results. Prompt engineering is the practice of designing inputs for generative AI tools that will produce optimal outputs. The inputs are called prompts, and the practice of writing them is called prompt engineering. What’s interesting is that the growth of the use of Generative AI within businesses has spurred a need for a new role in those organisations – the Prompt Engineer.

This McKinsey article explores the role of the Prompt Engineer, their impact on hiring practices within businesses, and how this practice can potentially serve clients more efficiently.

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