How we search the internet now has changed dramatically compared to when Google owned the world. We are searching for more than just web pages and using search technology that goes beyond just looking up text.
Mark Ward, a technology correspondent for BBC News states in this article “Once upon a time, Google was the beginning and end of life online. If you could not find what you wanted by typing a few words into that familiar search box and hitting return, then it may as well not exist”. Now, searching has got a lot more complicated thanks to our increasingly complicated online and business lives.