By its very nature, marketing requires us to take creative risks and make bold decisions based on data and what we believe will come next. Brand marketers know that one of the secrets to ongoing success is a constant obsession with future trends and how they may impact customers’ behaviours, expectations and preferences. Because let’s … Continued
As we go back to in-person meetings and events, it’s becoming apparent that one of the casualties of working from home has been face-to-face presentation skills. For the last few years, our presentations have consisted almost entirely of looking at someone’s face over Zoom or Teams. But as we start to present in person, we can no longer … Continued
Cybersecurity is a constant balancing act. For years, the tug-of-war has been framed as a contest between security and convenience. In both business environments and the consumer space, tighter security controls often correspond with a lower degree of convenience, a tradeoff that most end users are hesitant to make. Organizations can force the issue with … Continued
We’d all like to think we respond well under pressure. That we rise to the occasion. That we handle criticism like the professionals we are. Unfortunately, that’s not always the case for companies in crisis and the humans who run them. That’s why a crisis management strategy is so crucial. Crisis management is a corporate … Continued
With the focus of this month’s issue centering around crisis management, we thought you might find these resources useful to help you build your BCP (Business Continuity Plan) and CMP (Crisis Management Plan), as well as providing some resources to help you in case of an emergency. The first comes from Business Queensland and provides … Continued
Just as better ingredients can make for a better dinner, better inputs into a generative AI model can make for better results. Prompt engineering is the practice of designing inputs for generative AI tools that will produce optimal outputs. The inputs are called prompts, and the practice of writing them is called prompt engineering. What’s … Continued
Generative AI continues to dominate discussions around tech industry and channel growth opportunities. As an example of hype, McKinsey & Company predicted a potential of $4.4 trillion of Gen AI economic boost – the equivalent of adding another Germany or auto industry to the world GDP. But what does that mean for partners? In this … Continued
CompTIA will be hosting the first ever ANZ Spotlight Awards on 25th October in Sydney, right after the ANZ Community Meeting. These highly coveted awards have been running in the UK and US for 8 years, and recognise the best of the best in our community, and those who have demonstrated thought leadership in the … Continued
In today’s fast-paced and digital work environment, meetings have become a common source of frustration and inefficiency. Many meetings are held without a clear purpose or adequate preparation, resulting in wasted time and poor decision making. However, effective meetings can be a powerful tool for collaboration and productivity when approached with purpose, preparation, and presentation. … Continued
In today’s fast-paced and ever-evolving world of technology, keeping IT teams equipped with the latest skills and knowledge is crucial for organizations to stay competitive. However, many IT leaders fall into common training mistakes that hinder their teams’ growth and potential. In this insightful post, John Edwards (CIO (US) delves into seven common IT training … Continued
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